About us

MacroBaby’s style, high-end product lines, and one-on-one customer experience sets us apart from all other baby stores in the country. Our retail store, located across Orlando’s Florida Mall, was founded in 2010 after our CEO Richard Harary had his first child. He wanted to provide parents with a new shopping experience, different than the one he found on big box stores.

Through a joint venture in 2010, MacroBaby of Orlando was selected to be the test market for a new retail baby concept
with these goals:

• Creating a unique feeling when shopping for baby products
• Carrying the best brands in the industry, including high-end baby brands that most retail locations do not offer
• Bringing the newest and coolest baby products to the Orlando market, including European brands that cannot be found elsewhere
• Providing a large store to offer a wide selection that feels like a boutique shop

Our customer philosophy is very unique – we are committed to creating the ultimate shopping experience for our clientele. Our knowledgeable sales associates are genuinely interested in helping customers to find the right products amongst our huge selection. CEOs and National Sales Managers from manufacturers such as Quinny, ICandy, Mamas & Papas, and Baby Jogger have commended our store and the service we provide to customers, and Channel 9 (Orlando) has featured us as the new baby products experts.

We are especially proud of the partnership formed in 2011 with the Winnie Palmer Hospital – the largest and most prestigious maternity hospital in the United States. In Winnie Palmer Hospital’s first partnership of its kind, they have even opened a MacroBaby boutique inside the facility.

MacroBaby launched Orlando’s first Dolls Maternity inside the store two years ago and it has since become a success among customers. Inside this magical place, there are a variety of reborn dolls for children and adults to love and care for, besides participating in an adoption experience with the help of our kind “nurses”.

With our large selection, specialized services, and dedicated associates, you can count on MacroBaby to be more than just another baby store; we're the Baby Store with a Heart!

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